Safi City

The Cultural Heart of Safi City

Safi is known as Morocco’s pottery capital, and its famous Pottery Hill is a must-see area where artisans craft traditional ceramics using age-old techniques. Visitors can watch craftsmen shape clay, paint colorful designs, and fire pottery in distinctive kilns — a unique experience in Safi sightseeing.

The Medina of Safi features narrow alleys, local shops, and Portuguese-influenced architecture. One of the most iconic landmarks is the Portuguese Citadel, also known as the Kecherla Fortress, which offers panoramic views of the ocean and city.

The combination of pottery workshops, historic fortifications, and authentic local life makes this part of Safi a cultural treasure for travelers seeking artistry and heritage.

For recommended riads and hotels along the coast, visit our Morocco Accommodations Guide.

Things to Do in Safi

Safi offers a wonderful combination of historic attractions, beaches, and cultural sites. Some of the top Safi attractions include:

• Kecherla Citadel (Portuguese Fortress) – Offering panoramic views of the ocean and city.
• Pottery Hill (Colline des Potiers) – A world-famous area where artisans create traditional Moroccan ceramics.
• Safi Beach – A long stretch of golden sand perfect for sunbathing and walking.
• The National Ceramics Museum – Showcasing Safi’s pottery heritage.
• The Old Medina – With Portuguese walls, ancient gates, and vibrant souks.
• Sidi Bouzid (nearby) – A popular coastal area known for rocky cliffs and beach views.

Safi is also known for seafood, fishing culture, and coastal walks, making Safi tourism appealing to both cultural travelers and seaside lovers.